Nick Parbutt, CEO, toob, said, “We’re excited to partner with Buyapowa to increase our rewards capabilities and improve the refer a friend process. toob is growing rapidly, and with more than 50,000 connected customers, the power of this platform will accommodate our continued expansion while making our rewards programme accessible to everyone and easier to use.”
Gideon Lask, Founder and CEO of Buyapowa said, “We’re delighted that such an innovative and disruptive brand like toob has chosen the Buyapowa Reward Marketing platform to further its already impressive growth by harnessing the power of referral to turn positive customer sentiment into a powerful acquisition channel.
As well as accessing our world leading referral and reward technology, toob will also benefit from our extensive learnings having run similar programmes for over 300 enterprise businesses globally.”